Lifeword Media Ministries
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Lifeword Broadcast Ministries, Inc., is an international ministry of the Baptist Missionary Association of America. It is owned and governed by the churches affiliated with the BMA.
Lifeword’s Mission is to make disciples of all nations through the creative use of media.
Our strategy is to add broadcasts and formats that reach people who have very little access to the gospel. Lifeword also targets specific people groups within larger languages. For example, in addition to our 1-minute evangelistic program that targets a broad audience here in the USA, we also produce a format designed to appeal to Native Americans and a slowly-spoken English program that targets millions around the world who wish to learn American English.
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A fifteen-member Board of Directors elected by the BMA of America oversees the work of Lifeword. Board members are Christian laymen who have demonstrated success in the business world. Steven L. Crawley, was named executive director on May 1, 2011.
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Lifeword was born as a single radio program called Harvest Gleaner Hour. That first broadcast was on September 4, 1965, on Radio Station KSTL, St. Louis, Missouri. It began as a personal ministry of Harold Morris, then promotional secretary for the BMA Department of Missions and former missionary to Brazil, France and Portugal. The ministry became the Radio/Television Department of the BMA in 1968. The name was changed from Harvest Gleaner Hour to Lifeword in 1988. Executive directors have included Morris (1965-70), A.R. Reddin (1971-1972), Paul L. Bearfield (1972-1986) and George Reddin (1986-2011).
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Financial support for Lifeword comes from free-will offerings by the churches of the BMA and by individuals who are friends of the ministry. In addition, the Lifeword Foundation, begun in 1998, is designed to provide ongoing support through an annual distribution of earnings.
611 Locust St.,
Conway, Arkansas
72034
Tel: +1 501-329-6891
​Mail: info@lifeword.org